Homeowners ask for a ballpark before anyone has seen the roof. Your phone assistant doesn't give one. Here's why, and what callers hear instead.
A roof price depends on things nobody can see over the phone
- How big the roof is, measured in squares (one square is 100 square feet)
- How steep it is, its pitch
- How many old layers have to come off
- The condition of the decking underneath
- The material: asphalt shingles, metal, tile, flat roofing and others
- Chimneys, skylights, vents and flashing
- Access to the house and the local building code
A number given without those facts is a guess. If the guess is low, the real estimate can feel like a bait-and-switch. If it's high, the caller may hang up and try someone else.
What callers hear instead
"We don't quote prices over the phone. Inspections and estimates are free, and our roofing specialist gives you a written estimate after the inspection. Would you like me to set one up?"
From there it books like any other call: the problem in the caller's words, full name, address with ZIP code, callback number, then a day and time that's open on your calendar.
What your specialist gets
Each booking carries the problem in the caller's own words, the address and the time. If the caller asks about insurance, your assistant says your specialist will go over it during the visit. It doesn't make up answers it doesn't have.
If your company charges for inspections
Some roofers charge a trip or inspection fee. If you do, your assistant can be set to state that fee instead of offering a free inspection. It still won't price the job itself.
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